Presentation by Fraser Green
The Association of Fundraising Professionals - Nova Scotia Chapter presents:
Fraser Green: The Mysterious 3 Brainer Donor- how neuroscience can make you a better fundraiser
Wednesday May 30, 2018, from 3:00 p.m. – 4:30 p.m.
Canadian Museum of Immigration at Pier 21
1055 Marginal Road, Halifax
Windsor Classroom on the second floor of the Museum
There is plenty of free parking.
We are offering this professional development session prior to the chapter's Annual General Meeting
About Fraser Green:
Fraser Green is widely considered one of Canada’s most strategic thinkers in the fundraiser sector today. Currently Fraser serves as Chief Strategist and Smartypants at Good Works- a consulting firm that propels charities to build deep relationships with loyal donors and constituents.
Fraser is a gifted communicator whose books, articles, blogs and contrarian rants are widely read around by fundraisers and CEOs around the world.
As a self-confessed ‘donor research freak,’ he believes deeply that creating a superb donor experience is the key to great fundraising – and that listening carefully to donors is all-important first step in doing so.
About the Session:
Join Fraser as he talks about the connection between neurology and fundraising in ways you’ve never seen before that could allow you to connect better with your donors for the rest of your career.
As fundraisers we spend a lot of time and energy trying to figure out how best to connect with our donors’ brains. Yet most of us don’t really understand those brains at all.
With the advent of MRI brain imaging in the 1990s, we have unleashed a flood of knowledge about how the human brain actually works. And, it turns out that we behave and decide a LOT differently than we think we do!
Fraser will discuss the idea that our donors actually have three brains, not one and the odds are that you’re not speaking to the brain that actually triggers gift.
In this lively session, Fraser will talk about the survival brain, the emotional brain and the computer brain and how all three participate in making that all important decision to give!
Don’t miss out on this session that will provide insight into how your donors think and may shape the way you choose to communicate with them in the future.